Given the significant changes in the healthcare landscape, driven by aging populations, the shift to chronic diseases that are increasing medical needs and at the same time ever increasing innovations and complex treatment therapies are exerting tremendous pressure on healthcare budgets. Innovation in both digital technology and biological sciences is accelerating at a rapid pace. How then can the pharmaceutical industry best respond to this future? We believe that Medical Affairs is uniquely positioned to facilitate the co-creation of better outcomes for patients. We believe that these trends provide a tremendous opportunity for Medical Affairs to respond and evolve the scope and delivery of internal and external value propositions. This potential offers Medical Affairs the opportunity to take up a leadership role as a primary strategic pillar of the Organization alongside R&D and Commercial functions.

 

As a Medical Affairs Expert you need to keep pace with this changing role and the ASMA (Annual Summit on Medical Affairs) platform provides an Annual Forum for Medical Affairs Experts to share their insights on key challenges and opportunities, share best practices and brainstorm potential solutions.

 

Some of the key points that ASMA will envelope are:

 

1. Journey of Medical Affairs in the Last Three Decades- THE BIG PICTURE OF TRANSFORMATION

2. What future looks like for Medical Affairs? Are we Ready?

3. MSL Strategy for Enhanced KOL Engagement: Relevance of Global MSL Activity Guidelines in the Indian Context  

4. How to measure the impact of Medical Affairs?

5. Digital Disruption: Utilization of Digital in Enhanced Medical Affairs Effectiveness

6. Medical Capabilities: Translating Technical Skills through Adaptive Leadership

7. Journey of a Leader: Keynote speech on impacting lives through Medical Affairs